Or if that's my real name. I just say its my stage name and let the conversation kinda die. I don't even know how much I love it anymore. I haven't officially released anything yet so I still have time to change my mind. Why Cherish though, it's really not that interesting but here's the story.
Back in the day, when I used to play drums (still makes me sad that I have to say I USED to play drums) I was big into the punk/hardcore/metal scene. I wasn't straight edge but I loved straight edge hardcore and of my favorite lines was from a song called Percent by Set It Straight.
"Every day's a holiday to me, a celebration of life. And these few days I'll cherish, and do my best to keep it alive."
After that I always thought it would be cool as fuck to name a hardcore band Cherish.
Our band would be loud and aggressive, which isn't something you usually associate with the word cherish but lyrically I wanted it to be positive... yes, I wanted to be in a Posi-HxC band.
Somebody beat me to the punch though, a straight edge band from I believe Sac called themselves
xCherishx
At the time I had been using JamMasterJamie for all my online handles.
That was a name I had used in HS for AIM and our fake band R Squared.
I remember label heads and bands would use their first name followed by the name of the label/band (Josh Trustkill, Carl Ferret) so I said F it, I'm gonna start using Jamie Cherish as my new name.
Fast forward to 2010ish when I decided I had to do dance music for a living,
I just used the same name I already had been using for fun, JamieCherish..
and thats why Cherish!
A$AP Rocky - PMW
It Dies Today - A Threnody of Modern Romance
Unearth - Black Hearts Now Reign
Bury Your Dead - The Color of Money
Bleeding Through - Love Lost in a Hale of Gunfire
Evergreen Terrace - Dear LiveJournal
Have Heart - Armed With A Mind